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corporate social responsibility, company ceramic industry
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CORPORATE SOCIAL RESPONSIBILITY |
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WHAT IS CSR - CORPORATE SOCIAL RESPONSIBILITY
The Green Paper of the European Community officially defines the concept of Corporate Social Responsibility (CSR), like the voluntary integration by companies of social and environmental concerns in their business operations and in their interaction with their stakeholders.
The UNI ISO 26000-2009 guide lines define the Corporate Social Responsibility as undertaking of responsibility by an organisation for the consequences of its decisions and its activities on the company and on the environment, through an ethical and transparent behaviour.
The European community confirms that “socially responsible business” means a strategy that guarantees financial business success, but also having respect for socio-environmental principles. In other words, satisfy the client needs and also manage the expectations of other interlocutors like personnel, suppliers, local authorities, civil society, the world of education and the local community in general.
Therefore, CSR is a new cultural approach that carries out, through behaviours based on respect of the environment, of the workers' rights and of ethics. It is an important growing factor, able to strengthen the image and reputation of the company, improve management efficiency and the internal cohesion processes, as well as facilitate the partnership relations. It cannot be considered only a sustainable cost in periods of positive performance, but an investment, within a real and proper competitive strategy.
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